Tuesday, 12 July 2011

The launch of The Jamaica Music 50 and The Wailers 50th Anniversary Campaign 2012-2014

Solomonic Productions in association with Talawa Indigenius
Announces
The launch of The Jamaica Music 50 and The Wailers 50th Anniversary Campaign 2012-2014
                     The Prince Buster                   The Duke Reid                Sir Coxon Dodd

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Who would ever have thought or imagined that Jamaica’s music and culture transcending from the Quadrille to what is presently Reggae, emerging from Jamaica and its people would have created the colossal and indelible impact that it has, shared by multiple nations of the world in all aspects of its birth, growth and development benefiting hundreds of millions of people in the establishment and global support making Reggae the world’s most popular music known and accepted internationally.  The dancehall culture beginning with The Big Three, The Duke, The Prince and Sir Coxson DownBeat Studio One has been the responsible medium that has been and still is the main promotional vehicle that has taken Reggae Music to the highest acclaim.

Wisening and comforting the souls hearts and minds of its evergrowing numbers of Reggaerized and Rastarized converts, building a multi-billion dollar economical indigenous intellectual property and value that is very important to be identified, recognized and harnessed for the futuristic benefits in the protection and exploitation/marketing of Jamaica’s music.

The journey and history of  the Ska,  transcending to Rocksteady and Reggae has revealed not only its musical source of power but also the message of One Love in the defense and struggle of the modest and oppressed people of the world.  This musical legacy has matured to be an endless inheritance for so many other countries, their economy and their populace globally excepting for Jamaica, the creators of this great wealth. 

Jamaica Music 50 has been created as a device to correct all such related abuses inflicted upon the authors, composers, artists, musicians and producers’ involvement and incorporation, in the establishment of a firm and unchallengable mechanism and framework governing the supervision and shrewd management of Talawa IndiGenius.

Talawa IndiGenius is the qualified management capable of implementing a secure representation with the approval for reclaiming this great musical wealth and legacy presently qualified for public domain.  This approaching reality encourages and motivates the purpose, will, reason and challenge for Talawa to transform the past and present experience the past and present experience into a beneficial, progressive and prosperous future going into the next Fifty Years of Jamaica’s music.

Jamaica’s music surviving the first Fifty Years of its existence as an industry was only mainly due to the faith, devoted love, respect, hope and expectation that the freedom and liberty agitated for on behalf of the African oppressed people still under the trans-atlantic colonial human slave trade would be possible to achieve due to the constant pounding of Reggae Music on the guilty conscience of Babylon for Repatriation and Reparation Now!

Neville ORiley Livingston C.D. pka Bunny Wailer


JAMAICA MUSIC 50 2012-14
•           The Story Of Jamaican Music- Little But We Talawa! Boxed Set
•           Tribute To Jamaica Music 50 Live Global TV Special
•           Rough Guide To Reggae In Jamaica App & Guide
•           50 Years of Jamaican Music In Contemporary Art

Jamaica Music 50 is a multi-year celebratory campaign to understand the creative genius, technological innovations and visions of key entrepreneurs that created an industrial basis for the development of the uniquely Jamaican music forms that revolutionized music in Jamaica and around the world in the 20th century.

The campaign involves a strategic focus on catalogs and artists that will highlight the primary elements that continue to impact the global marketing and distribution of Jamaican Music and a showcase of the challenges and solutions to the music’s intellectual property and moral rights as the 50 year copyrights begin to expire putting these catalogs in the Public Domain.  This involves major multi-media entertainment deals, re-negotiations with existing rights holders & pro-active reclamation and use of Intellectual Property and Moral Rights tools.

The launch of Jamaica Music 50 in 2012 is also designed to serve as a platform to celebrate Jamaica’s 50th Anniversary of Independence.  Every aspect of the story of Independent Jamaica and the island’s music will emphasize the notions that those histories have never been too far removed from each other. Ska was the soundtrack of the euphoria of Independence, Roots Reggae became the music of the subsequent disillusionment; Dancehall reflected a growing internationalism as Jamaicans abroad formed a distinctive and influential diaspora … indeed it is impossible to tell one story without involving the other.  The theme of the Jamaica Music 50 campaign is Free The People With Music

The campaign is aligned with the other major Jamaican global imprint of Sports where Jamaica’s culture extends to the ultimate recognition in ranking among the World’s powers in the competitiveness of the UK 2012 Olympics presenting the World’s fastest athletes in both males and females with Usain Bolt holding and aiming to break his own records, the spectacle of this Event, as well as World Cup Soccer 2014 in Brazil with the Reggae Boyz.  


Jamaica Music 50 acknowledges 1962-64 as the cap of a decade of entrepreneurial activity in the 1950’s that saw the launch of the most significant inputs into Jamaica’s popular music industry such as Ken Khouri’s Federal Records, the rise of the Sound Systems and local music producers which lay the foundation for the emergence of Jamaica’s indigenous popular music in Ska in 1962 that continued a process of creative expression that continues to establish world class genres such as Rocksteady, Roots Reggae, Dub, Dancehall.  This period also coincides with the birth of two of the foundation artist and musician groups that of The Wailers & The Skatalites respectively.  The catalogs of Duke Reid, Sir Coxson Dodd & Prince Buster which dominate the music recorded and released in this period are uniquely focused on in the product development of the campaign.

Jamaica Music 50 is artistically incorporated in and promoted through The 50th Anniversary of The Wailers & Skatalites whose premier launch activity is the Bunny Wailer Sings The Wailers World Tour 2012-14 To Africa featuring a reformed Wailers with the sons of Marley and Tosh and Bunny Wailer along with the reformed Skatalites that will be launched April 2012 with a Global Television Tribute Special To Jamaican Music.

Jamaica Music 50th Anniversary Campaign Fund is an initiatives being launched to provide financing for projects and activities to be held throughout the campaign and will be managed by the Jamaica Music Foundation.

Jamaica Music 50 will be engaging the artist community to create unique 50 track compilations of their respective careers that will be co-branded with the logo of the campaign and linked digitally.

Jamaica Music 50 Campaign is marketed through Talawa IndiGenius’s network of local and international multi-media production and marketing partnerships and brand sponsorships.   An exciting campaign placing the Jamaican music-culture in the forefront of people’s minds by designing and implementing brand and marketing assets that surprise delight and leave a lasting impression.

LEGENDARY WAILERS 50th Anniversary 2012-2014

•           Bunny Wailers Sings The Wailers World Tour 2012-14 To Africa featuring The Skatalites
•           Bunny Wailers Sings The Wailers 50 Track Boxed Set
•           The Wailers Legacy Boxed Set
•           Stolen Property Anti-Piracy Album CD
•           Butterfly Single featuring Reformed Wailers
•           Three The Zion Way Boxed Set featuring the solo work of Robert Marley, Peter Tosh & Bunny Wailer
•           Documentaries on The Wailers, Bunny Wailer, Peter Tosh & Robert Marley respectively
•           Published books on The Wailers & Bunny Wailer respectively

Bunny Wailer, the living legend and survivor of The Wailers in reminiscence of The Wailers musical journey , from The Wailers catalog have selected and compiled for the 50th Anniversary campaign several related products and  has incorporated and established brands for facilitating the reclaimed products incorporating the intellectual properties of The Wailers creative artistry, authors, composers and moral rights for the future exploitation.

To be released in conjunction with The Wailers 50th Anniversary, it also incorporates the Bunny Wailers Sings The Wailers World Tour 2012-14 targeting Jamaica, Caribbean, South America, North America, Europe, Asia into Africa.  Celebrations and products will also include the revival and reformation of The Wailers  incorporating the son of Marley, Kymani, and Tosh, Andrew along with Bunny Wailer the foundation and still survivor of The Original Wailers.

The Wailers were recruited in 1962 consistent of Robert Nesta Marley, Junior Alexander Braithwaite, Winston Hubert McIntosh, Beverly Kelso, Neville ORiley Livingston, Cherry Smith-Grant & Constantine Walker.

1963 welcomed the Wailers to Jamaica’s music industry of talents, recording their very first single and number one chart buster Simmer Down.  The Wailers went on to record several other landmark hits i.e. Hurts To Be Alone and Lonesome Feeling etc. and after scaling down to the trinity in Robert, Peter and Bunny went on to pursue solo careers as Bob Marley, Peter Tosh and Bunny Wailer respectively.  After pioneering Reggae Music to international acceptance and acclaim with the Catch A Fire and Burnin albums and in later years of their solo careers inherited Grammy Awards and inducted into the Rock and Roll Hall of Fame.

2012 marks the 50th Anniversary of The Wailers fame and legend reflecting on their musical journey with Studio One, Beverly’s and their very own Wail N Soul M/Tuff Gong label. 

The logo of their early record label Wail N Soul M showed three hands holding each other's forearm to form a triangle. All for one, etc. Other than being sad and insulting to see Peter Tosh and Bunny Wailer presented as merely Bob Marley's early-years backup singers it has also greatly assisted in the most abusive piracy of Jamaican music.  With claims of over 250 million copies sold worldwide the majority of this attributed to The Wailers pre-Island/1972 material has reaped minimum/negligible benefit to the group members but mostly enriched pirate record and publishing companies and tainting Universal Music Group in the process.  Reclaiming and owning ‘the environment’ of The Wailers and offering alternatives to the legions of consumers and fans will greatly assist the Jamaican music industry as it chokes off the parasitic international music industry that has been enriched by this illegal and immoral activity.



THE BIG THREE – THE DUKE ‘REID’/THE SIR ‘DODD’/THE PRINCE ‘BUSTER’
•           Three The Hard Way Boxed Set
•           Feel Like Jumping – The Story of Studio One
•           Isle Of Treasure – The Story of Trojan & Treasure Isle
•           Voice Of The People – The Story of Prince Buster

The gestation period for the development of the Jamaican music industry was in the early/late 50’s and between 1962 and 1964 a maturity in sound and process occurred that is precisely captured in the stories and catalogs of what were named The Big Three giants of the Sound System era, Arthur S. ‘Duke’, or ‘The Trojan’ Reid, proprietor of the Duke Reid, Duchess, Trojan and Treasure Isle labels and Treasure Isle Studios, Sir Coxsone Downbeat/Clement Dodd & Prince Buster ‘The Voice Of The People an archetype in the realm of Ska music, since its beginning he is remembered as something of a hero, mysterious and legendary to mythic proportions.

The populace of the surrounding communities of the corporate area of Kingston Jamaica danced to the musical rhythms of Live bands playing in what is originally titled dancehalls which was then revolutionized to sound systems, playing the available USA records crossing over into Jmaaica’s dancehall culture.  The impact generated from the sound systems leading operators The Big Three created a demand for recorded music and for the competitiveness of sound systems clashing in the dancehalls.

Significantly between 1962 & 1964 these three African-Jamaican entrepreneurs transitioned from recording music for their sound systems to that of studio operators,   Sir Coxsone Downbeat became the first African Jamaican to own a recording studio with Duke Reid also establishing his Treasure Isle Studios thereafter.

The management of these catalogs and their intellectual property affects the widest berth of Jamaican music artists and musicians and the spotlight afforded by the campaign will allow for several corrective measures to be employed. The evolution of the Sound System as a unique Jamaican music industry experience continues to inform the development and promotion of Jamaican Music globally as it has also done so for Urban/Street Music generally, wherein a whole genre ‘Dancehall’ emerged.

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ORIGINAL SKATALITES 
•           Music Is My Occupation Boxed Set spanning their careers over The Big Three Producers of Reid, Dodd & Buster
•           Tribute To Johnny Dizzy Moore 2 CD Set
•           The Story of Alpha Boys Home featuring The Skatalites


The sound of the Skatalites is, to a large degree, the sound of Jamaican ska records from the 60s, but the actual reason the group formed, as 'The Skatalites' was to perform live. By June of 1964, the musicians who came together as the Skatalites had already been crucially involved in the development of the new Jamaican music called Ska, but it wasn't until then that this group of the top studio musicians formed a self-contained live band, after years of recording in ever-changing combinations for a variety of producers (Clement Dodd, Duke Reid, Prince Buster, et al)

They tour Europe, the States and Japan relentlessly. With a core of original members the Skatalites show an entire generation of Ska revivalists what Ska was supposed to be. Seeing the Skatalites live has become like 'going to church' for younger fans who knew them only through their recordings.

Music historians typically divide the history of Ska into three periods: the original Jamaican scene of the 1960s (First Wave), the English 2 Tone Ska revival of the late 1970s (Second Wave) and the third wave Ska movement, which started in the 1980s (Third Wave) and rose to popularity in the US in the 1990s.[6]

Skatalites 50th Anniversary is managed through newly incorporated Original Skatalites Inc. to develop the brand and catalog and reclaim the ownership of Ska as a product of Jamaica and not a ‘wave’.




For further information contact
Program Management Office – 876-850-4403
info@jamaicamusic.com
jamaicamusic50.blogspot.com

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